The sermon was related to this. Paraphrasing what I got from it, he indicated that Christianity has been productized into a producer/consumer model, and that the logical conclusion of that is a McChurch.

Louisville is a liberal hot spot amid conservatives. The outlying churches were often megachurches that the liberals in Louisville mocked as McChurches. However, that church was trying really hard to be hip among young people, and had teenagers playing rock music in the band, so they were also very well aware of the need to tailor the message to the audience.